Turning website flaws into new clients for web agencies
Swokei analyzes a business's website, finds what is holding it back, and writes the owner a personal email about it. Agencies send it and win the redesign.
Seed round 2026
StudioIndex FZC · swokei.com
The problem
Web agencies live or die by new clients, and finding them is slow
1
Cold email is how they grow
Agencies win work by reaching out to local businesses whose websites need help.
2
Templates get ignored
The same pitch sent to everyone reads like spam. Business owners delete it.
3
Personal takes hours
Opening every site, spotting what is wrong and writing about it by hand does not scale.
Swokei · Seed 2026 · Confidential
2
The solution
Swokei does the research and the writing for every lead
- Finds local businesses in any city and industry
- Scores each website on design, SEO, speed and mobile
- Writes a personal email that names the real issues
- Sends from the agency's own mailbox, after they check it
The mail editor: every highlight points to something Swokei found on the site. Example data.
Swokei · Seed 2026 · Confidential
3
How it works
From an empty list to replies in four steps
1
Find your leads
Pick an area and an industry. Swokei lists the businesses with their websites and emails.
2
Analyze their websites
Each site gets a score for design, SEO, speed and mobile, with the issues listed.
3
Manage your campaign
Review the personal emails, choose sending settings, start the campaign.
4
Check your inbox
Replies land in one inbox, sorted, with interested leads ready to follow up.
Swokei · Seed 2026 · Confidential
4
The product
Live today, with one workspace from first lead to reply
Leads, with websites and emails, ready to analyze
The dashboard an agency runs its outreach from
Swokei · Seed 2026 · Confidential · Screens show a demo account
5
See it in action
Two short videos we made
Why agencies need it
How web designers land clients with cold email, and where Swokei fits. 1 min.
How it works
The four steps inside the app, start to finish. 46 sec.
Swokei · Seed 2026 · Confidential
6
Market demand
Every web agency needs clients, and there are a lot of them
248,931
web agencies with a public email address in 210 countries, already mapped by our own team
$1.46M
a year in recurring revenue if just 1% of them paid for our $49 Basic plan
USA
is where most of our paying customers are, followed by Canada and Australia
Agency count: Swokei's own lead list, October 2026. Revenue figure is an illustration (2,489 × $49 × 12), not a forecast.
7
Business model
Monthly subscriptions, priced on credits
Free
$0
20 starter credits to try it
Basic
$49/mo
2,000 credits a month
Pro
$99/mo
5,000 credits a month
Agency
$249/mo
13,000 credits a month
One credit is one website analyzed plus one personal email written. Sending and reply sorting are always free, so agencies keep sending as they grow. Yearly plans save about 15%; extra mailboxes are $7 a month.
Swokei · Seed 2026 · Confidential · Prices from swokei.com
8
Traction
We tested demand first. People paid.
14 March 2026
First launch. A rough first version, only to test demand. People paid.
Spring to summer
Rebuilt. With demand proven, we built the real product.
28 September 2026
Relaunch. The full Swokei went live, and growth picked up right away.
Total revenue
$3,174.60
62 payments from 44 customers. No refunds, no chargebacks.
Monthly recurring
$607.60
13 active subscribers, 9 of them joined in the last 10 days.
Real sign-ups
1,080
Most paying customers are in the USA, Canada and Australia.
Sign-up to paid
4.1%
44 of 1,080 have paid. 1.2% are paying and staying (13).
Swokei · Seed 2026 · Confidential · Figures as of 6 October 2026
9
Go to market
The growth engine is already running
Founder-led social
Daily posts on X, LinkedIn, Threads and Bluesky from both founders and the Swokei brand.
Search and blog
New articles for agencies three times a week, for people searching for outreach help.
Direct outreach
Daily LinkedIn outreach to agency owners and decision makers in high-income countries.
Affiliate program
Recurring commission for partners who bring agencies to Swokei.
Video
Explainers, walkthroughs and short creator clips, made in house.
What capital adds
Paid acquisition on the channels that already convert, and people to run them.
Swokei · Seed 2026 · Confidential
10
Why Swokei wins
Cold email tools send. Swokei knows what to say.
| Instantly | Swokei | |
|---|---|---|
| Built for | B2B sales of every kind | Web designers and agencies |
| Leads | 450M+ B2B leads | Millions of local businesses |
| Website check | Web researcher agent | Design, SEO, speed and mobile scores |
| Each email | Your own text or AI writer | Written from the site's issues |
| Emails sent | 5,000 to 500,000+ a month | Unlimited on every paid plan |
| Leads plus sending | From $94 a month | From $49 a month |
Instantly vs Swokei
The full comparison, round by round. 55 sec.
Plans and prices from instantly.ai/pricing and swokei.com/pricing, checked 5 October 2026.
11
The team
Two brothers, all in
A
Ahmed, 20
Co-founder · Builder · 50% owner
S
Seif, 22
Co-founder · Marketing · 50% owner
Not our first company
We ran our own web design agency for 4 years. Swokei is the tool we needed there.
A builder and a marketer
Ahmed builds the product. Seif brings the customers. Together we cover the whole company.
Young and in it for years
Equal owners, one goal, fast decisions. Family trust keeps us going through the hard parts.
Swokei · Seed 2026 · Confidential
12
Our ambition
We are building Swokei to $10 million in annual revenue.
We are at seed stage. Demand is proven and the product works. We are now building automated marketing, and paid ads come next. We need capital to get there faster, and we want an investor who sees the same opportunity.
Seed stage
Proven demand
Goal: $10M a year
Swokei · Seed 2026 · Confidential
13
The round
Key facts
| Company | StudioIndex FZC |
|---|---|
| Product | Swokei (swokei.com) |
| Incorporated | 14 August 2025 |
| Revenue | $607.60 MRR, $3,174.60 to date |
| Runway | About 3 years at today's costs |
| Current treasury | $70,000 |
| Amount sought | $5,000,000 |
|---|---|
| Investment type | Equity |
| Current valuation | Open to discussion |
| Use of funds | 60% growth, 20% product, 20% team |
| Decision makers | Ahmed and Seif |
| Ownership | 50% / 50% |
Use of funds is broken down on the next slide.
Swokei · Seed 2026 · Confidential
14
Use of funds
Where the $5M goes
60% · $3M
Growth
Most of the round. Paid ads in the USA, Canada and Australia, plus the automated marketing we are building now.
20% · $1M
Product
Keep building the tool: deeper website analysis, more lead sources and more languages.
20% · $1M
Team
Hiring people, and working with companies, who can help us grow faster.
Swokei · Seed 2026 · Confidential
15
Let's build it together.
Thank you for your time. We would love to show you Swokei live and answer every question.
Ahmed
ahmedalsaatie@gmail.com
Seif
seifalsaatie@gmail.com
Try it
swokei.com